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Research papers

Customer service research for the inland revenue

Among government departments in the United Kingdom, the Inland Revenue has been among the first to engage in a large scale, multi-stage programme of customer service research in accordance with the Government's Citizen's Charter initiative. This...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Pauline Eaton, Susan Blackall
June 15, 1993
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Citation

Eaton and Blackall (1993a, June 15). Customer service research for the inland revenue. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/customer-service-research-for-the-inland-revenue


Research papers

Using conjoint analysis to explore industrial marketing opportunities

As the software improves, conjoint analysis is becoming an increasingly useful tool for analysing benefit segments among buyers. In particular, conjoint analysis is suited to industrial marketing research, because the small sample size arising from a...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Susan Auty
June 15, 1993
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Citation

Auty, S. (1993a, June 15). Using conjoint analysis to explore industrial marketing opportunities. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/using-conjoint-analysis-to-explore-industrial-marketing-opportunities


Research papers

Promoting media advertising against promotion spending

The forces affecting brand marketing have resulted in many changes in recent years and will continue to do so at an accelerated rate over the next 5-10 years. One clear and damaging manifestation of these changes, not just from a publisher's...

Catalogue: Seminar 1993: Competition In Publishing
Author: Alan Smith
June 15, 1993
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Citation

Smith, A. (1993a, June 15). Promoting media advertising against promotion spending. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/promoting-media-advertising-against-promotion-spending


Research papers

Self discovery

This paper presents the case that a voyage of "self discovery" is the key to getting a new message, representing changed values, over to staff. Success comes only when staff truly understand the rationale behind the change and the benefits of it....

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Simon L. Jones
June 15, 1993
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Citation

Jones, S. L. (1993a, June 15). Self discovery. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/self-discovery


Research papers

International qualitative research management

This paper attempts to illustrate, through example, the qualitative market research experience in Japan within the context of international research coordination/management. There are typically three frameworks for organizing international...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Kazuko Ohye, Holly Bernson
June 15, 1993
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Citation

Ohye and Bernson (1993a, June 15). International qualitative research management. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/international-qualitative-research-management


Research papers

Analysis of problems inherent in the prevailing fragrance research

The present fragrance research situation can be defined by just two words: need and dis-satisfaction The need for fragrance research is based on the fragrance's perceived importance as the "invisible brand personality", due to which it is constantly...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Barbara Busch
June 15, 1993
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Citation

Busch, B. (1993a, June 15). Analysis of problems inherent in the prevailing fragrance research. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/analysis-of-problems-inherent-in-the-prevailing-fragrance-research


Research papers

Measuring consumer expectations and satisfactions

Measurement of consumer expectations and satisfactions has been of long standing concern to consumer behaviour researchers and has been extended, in recent years, by academics and practitioners who have research interests in service quality - where...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Barbara R. Lewis
June 15, 1993
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Citation

Lewis, B. R. (1993a, June 15). Measuring consumer expectations and satisfactions. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/measuring-consumer-expectations-and-satisfactions


Research papers

Effectiveness of radio advertising

The effectiveness of an advertising message depends as much on its intrinsic virtues - especially the creative work behind it - , as it does on the context in which it appears. This is why in the print media, the impact of an advertisement can drop...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: François Laurent
June 15, 1992
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Citation

Laurent, F. (1992a, June 15). Effectiveness of radio advertising. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/effectiveness-of-radio-advertising


Research papers

European agriculture in transition

The uncertainties facing European agriculture have rarely been greater. The combination of the Reform of the Common Agricultural Policy (CAP), the agricultural negotiations in the Uruguay Round of the General Agreement on Tariffs and Trade (GATT) and...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Allan Buckwell
June 15, 1992
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Citation

Buckwell, A. (1992a, June 15). European agriculture in transition. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/european-agriculture-in-transition